Primitive Hut
This truncated cone structure that recalls the archetypal shape of early human shelters is emphasised by the central opening, the oculus, which captures the light and diffuses its effects The hut is made of wooden slats covered with a woven texture and strips made from reflective thermal blankets that bridge the gap between its primitive and post-modern dimensions. The Newfo mini spotlight mounted on the Filorail track (the thinnest in the world), is a counterpoint to the old world, here represented by Ufo. Newfo is a mini re-edition of the 1977 Ufo, the first spotlight to bring the precision of theatre lighting to the world of architecture by incorporating the low-voltage halogen lamp. These latest generation product lines blend into a scenario that simulates bygone time, revealing the universal convergence of past and future.
In between
The lobby is a place for welcoming people and sharing and has been chosen as it represents a meeting of past and future. It celebrates the present and continues our imaginative and emotional journey. Suspended from reflective discs, in a metaphorical reference to the reverse journey from future to past, we find the new Newfo collections (suspended on Filorail track), BeTwo, and Libera.
Light that moves is an iGuzzini leitmotif that summarizes the concept of connected, responsive, intrinsically sustainable and deeply human light represented in each collection and through the individual architectural and interior projects lit by iGuzzini. This concept will be defined in its new brand identity that expresses iGuzzini's innovation for a light that moves spaces, people, culture and imagination.
Time before time
In a retro-futuristic setting, characterised by mirrored walls, we are immersed in an alternative dimension. This ethereal space hosts the company's roots, encapsulated in the iGuzzini Echoes collection. These timeless icons, taken from the historical iGuzzini archive and restyled, preserve the immortal beauty of Italian design and transport it into the future while embracing the most advanced technologies. Cespuglio, Clan, Polsino, Nitia, Sorella and Zurigo are inserted in a context projected forwards in time to create a union between the past, the present and the future. These echoes of the past preserve the immortal beauty of Italian design. Combining them with modern technologies to give substance to form. From this symbiosis comes another way of inhabiting our present: Italian Echoes. The 2024 new entry to the Echoes collection is Cespuglio, a table lamp designed by Ennio Lucini in 1969. At that time, the use of Plexiglas revolutionised the world of design, and Cespuglio embraced this material, embodying the experimental artistic language of artist Gino Marotta with its fluorescent colours that evoked dreamlike, psychedelic journeys. In fact, in 1965, Marotta exhibited a series of acrylic flowers as an artificial reconstruction of nature at the Galleria dell'Ariete in Milan. The lamp’s full name is "Cespuglio di Gino". It is Ennio Lucini’s tribute to Gino Marotta.